BBG REAL ESTATE SERVICES
The Situation
BBG, a Dallas-based commercial real estate firm, lacked internal resources, which significantly limited its strategic growth plans.
The Solution
We launched a PR strategy focused on thought leadership, industry trends, press release distribution, media interviews with national and regional outlets, and social media.
The Results
Thought leadership articles and media interviews positioned BBG leadership as industry voices. The extensive media coverage helped BBG grow into one of the nation’s largest independent appraisal firms.
CHRIST CHURCH
The Situation
Christ Church was the victim of a well-organized propaganda campaign to derail its relocation plans. News of the mostly black congregation relocating to a predominantly white community led a group of residents to engage in a campaign spreading false and potentially damaging allegations about the New Jersey church and its pastor.
The Solution
We regularly provided the media, community, local and state elected officials, and others with information about the church’s growth plans to convey its building plans and positive community impact.
The Results
Our work resulted in extensive coverage in local and national media outlets, including two major articles in The New York Times. This helped the community better understand the church’s relocation plans and its benefits. In the end, the town approved the church’s building plans. Today, the community has embraced the church and its congregation as beneficial, both socially and economically.
INNOVEST
The Situation
Innovest Strategic Value Advisors, a New York-based investment advisory firm specializing in environmental finance, offered software that helped investment professionals quantify, manage, and profit from the risks and opportunities of environmentally driven businesses. The small firm lacked name recognition and faced significant market resistance to its investment strategy.
The Solution
Our media relations program raised the company’s awareness and educated market participants about Innovest’s investment strategy.
The Results
The program generated sales leads for its products and services among financial services companies in the U.S. and Europe. Media coverage from top-tier news organizations, such as The New York Times, The Financial Times, CNN, and others, increased the company’s visibility and credibility, helping support its market position.
Case Studies